Color matters when you develop a logo. Color makes you emote in a certain way ... so they need to match the mood you want to set for your company.

Think about what you want your clients to feel when they see your brand and that can narrow down color choice for you. Greens & oranges can convey healthfulness. Blacks, Grays & Reds have a "classy" or "masculine" feel, monotone shades of blue .... trustworthiness, etc, etc.

This logo was for a new t-shirt company out of Arizona. They wanted an earthy feel, something that felt connected to their surroundings and might convey longevity even though they were a new company. As you can see by the 2 samples, color can make or break a logo.

If you need help deciding the best colors for your logo, call Rose today at 615-230-9598 or Email: rose@rosebrucegraphics.com.

How paper stock can critically affect the color of your printed product

Why isn't the color turning out like I expected?

The first reaction might be to point the finger in the direction of the designer.

In one instance they’re absolutely correct to place blame upon the designer, because chances are they haven’t been educated how different paper stocks produce different tones from exactly the same color of ink. Graphic designers, amongst many other professions, take on the role of teacher to give their client an understanding of critical factors such as this one.

Color control is important even when color ink isn’t used. A black ink can appear to contain color when printed on a color stock.

Remember, the grade, grain and color of paper used affects the color of the ink.

Also, the light source under which you’re looking at the printed product can dramatically affect the color tone. It reminds me of how great I can look in an outfit in a store's specially lighted mirrors and then when I get it home, it appears I've bought something hideous.

If you select a color from a color swatch book and ask 100 printers to print it, you could well get 100 different tones.

I always recommend a printed proof before signing-off on your print job. Make it a hard copy, which should usually be included in the price of the project. A PDF proof will not show you the results of how your color prints.

Have you always been happy with the color of your print material?

Color Misconceptions

"Why does the color on my screen look different?"

A client might ask for a specific Pantone color (The Pantone Color Matching System [PMS] is a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another.)

The designer uses the color in the file exactly as required, yet when the client sees an example on their computer monitor they are disappointed that the color isn’t the same. Why is that?

Brightness, contrast, color settings… all monitors have them. Unless two monitors are calibrating to the exact same settings then the colors will always appear different. The best way to color-match is using printed proofs, and even then, your choice of paper can critically affect the color of your printed product.

I would be happy to answer any questions you have about color use.

Latest Branding/Website Project _ Thrive Professionals Network

Check out the website:
http://thriveprofessionals.com/index.html

Die-Cutting and Odd Sizes Can Make You Stand Out from the Crowd

Sodexo needed an eye catching easy to understand internal mailing piece. Once the tag-line was determined "Putting the Pieces Together"... a die cut puzzle brochure was born. They wanted an off size to make it stand out from all other collateral pieces so we made it an 8" x 8" square brochure with a die cut cover and fold in panels. The envelope used was an 8.5" x 8.5" and the cover letter was 8" x 8" square like the brochure. The client is so pleased they want to submit it for some awards. Gotta love that!

Check it out:

Final Fontanel Pix

Fontanel Tour Buses

Stay tuned for pictures of the actual tour buses. There will be 4 of them all together.

If you're not familiar with Fontanel, here's a link: http://www.fontanelmansion.com/