"Why does the color on my screen look different?"
A client might ask for a specific Pantone color (The Pantone Color Matching System [PMS] is a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another.)
The designer uses the color in the file exactly as required, yet when the client sees an example on their computer monitor they are disappointed that the color isn’t the same. Why is that?
Brightness, contrast, color settings… all monitors have them. Unless two monitors are calibrating to the exact same settings then the colors will always appear different. The best way to color-match is using printed proofs, and even then, your choice of paper can critically affect the color of your printed product.
I would be happy to answer any questions you have about color use.
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