Friday, January 7, 2011

Die-Cutting and Odd Sizes Can Make You Stand Out from the Crowd

Sodexo needed an eye catching easy to understand internal mailing piece. Once the tag-line was determined "Putting the Pieces Together"... a die cut puzzle brochure was born. They wanted an off size to make it stand out from all other collateral pieces so we made it an 8" x 8" square brochure with a die cut cover and fold in panels. The envelope used was an 8.5" x 8.5" and the cover letter was 8" x 8" square like the brochure. The client is so pleased they want to submit it for some awards. Gotta love that!

Check it out:

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