Color matters when you develop a logo. Color makes you emote in a certain way ... so they need to match the mood you want to set for your company.
Think about what you want your clients to feel when they see your brand and that can narrow down color choice for you. Greens & oranges can convey healthfulness. Blacks, Grays & Reds have a "classy" or "masculine" feel, monotone shades of blue .... trustworthiness, etc, etc.
This logo was for a new t-shirt company out of Arizona. They wanted an earthy feel, something that felt connected to their surroundings and might convey longevity even though they were a new company. As you can see by the 2 samples, color can make or break a logo.
If you need help deciding the best colors for your logo, call Rose today at 615-230-9598 or Email: rose@rosebrucegraphics.com.
