Logo Adaptation

My client needed a new logo to highlight the very special niche their company served. However, they did not want to lose connection with the logo they were currently using. As a pediatric group under the umbrella of another company; their request was simple... they wanted modern and child like. Those two terms don't usually go hand in hand, so I had a challenge (and I love challenges).

Here is the original logo:

The solution was to incorporate a childlike drawing with a classic (or modern) looking font similar to the one used in the original logo.

And tada! The final logo unveiled.


Stay tuned for more on this branding journey.